|
| |
Tough Pigs
Anthology
The
Muppets Take Madison Avenue
March
2002
March
Anthology
--
Anthology
Contents
Part
Six : Gone to the Dogs
Purina
Dog Chow and Esskay
Meats ads
Early
1960's
Here's another company we have to thank for its contributions to Muppet history
-- Purina Dog Chow. In the mid-60's, the biggest Muppet star was Rowlf the Dog,
who appeared weekly on The Jimmy Dean Show. And Rowlf got his start in
commercials for Purina Dog Chow, opposite a skinny mutt named Baskerville the
Hound...
|
Purina
Dog Chow -- Asparagus |
|
|
[
An asparagus farm. Rowlf and Baskerville are standing behind a picket fence.
Baskerville is chomping on a stalk of asparagus. Both the voices are by
Henson. ]
|
|
Baskerville
|
I
tell ya, Rowlf, there's only one answer to this dog food problem.
Aspareegus! Tender, succulent aspareegus!
|
|
Rowlf
|
Well,
that may be all right for you, Baskerville, but I like Purina Dog Chow.
|
|
Baskerville
|
But
aspareegus is nourishing! It's got vitamins!
|
|
Rowlf
|
Purina
Dog Chow is more nourishing! It's got all 43 vitamins and minerals a
fella needs to make him feel all dog!
|
|
Baskerville
|
Ha!
Aspareegus tastes good!
|
|
Rowlf
|
Purina
Dog Chow tastes better! It's flavor charged! Look, Baskerville, you
go and enjoy your asparagus. It's past my chow time!
|
|
|
[
Baskerville exits. Rowlf eats Purina Dog Chow with a spoon, out of a dog
bowl. Close up on Rowlf. ]
|
|
Announcer
|
Make
chow time eager eater time for your dog. [ Cut to: bag of Purina Dog
Chow. ] Feed him new flavor charged Purina Dog Chow -- so delicious,
we guarantee your dog will love it, or your money back!
|
|
|
[
Baskerville pops up next to the bag. He looks around furtively. ]
|
|
Baskerville
|
And
if your grocer happens to be out of Purina Dog Chow... try aspareegus!
|
|
|
[
Rowlf pops up and hits Baskerville with a mallet. Booooinnnngggg!
Baskerville falls, and Rowlf nods to the camera. ]
|
|
Purina
Dog Food -- Director |
|
|
[
On the set of a TV commercial, with lights and curtains visible. There's a
big box of Purina Dog Chow center stage. Rowlf enters as the director, with
a beret and a megaphone. Baskerville stands by the box. ]
|
|
Rowlf
|
Quiet
on the set, please. Now, Baskerville, in this commercial, when I say
"CHOW TIME!", you leap from the package and run toward the camera.
Right?
|
|
Baskerville
|
Right!
[ Baskerville ducks down into the box. ]
|
|
Rowlf
|
Okay.
Lights! Camera! CHOW TIME!
|
|
|
[
The box rustles, but Baskerville doesn't come out. ]
|
|
Rowlf
|
Cut,
cut. Now, what's the trouble, Baskerville?
|
|
Baskerville
|
I'm
hungry!
|
|
Rowlf
|
Hungry?
With all that delicious Purina Dog Chow in there?
|
|
Baskerville
|
[
pops out of package ] You forgot to say flavor charged.
|
|
Rowlf
|
All
right, flavor charged Purina Dog Chow. Now eat!
|
|
Baskerville
|
Uh,
how about some water to bring out the flavor?
|
|
Rowlf
|
All
right. [ Baskerville ducks back into the box. Rowlf pours water from a
pitcher into the box. ]
|
|
Baskerville
|
[
gurgling ] Oh, that's fine, Rowlf. Thanks!
|
|
Rowlf
|
Okay,
let's go. Lights! Action! CHOW TIME!
|
|
|
[
The box rustles as Baskerville munches on the dog food. ]
|
|
Announcer
|
For
real eager eater action at Chow Time, feed your dog new flavor charged
Purina Dog Chow. So delicious, we guarantee your dog will love it, or your
money back.
|
|
|
[
Baskerville bursts out through the box. ]
|
|
Baskerville
|
Of
course, your dog may like it better in a bowl!
|
So those are the commercials that made Rowlf famous. But he was too cool of a
character for just one sponsor, so pretty soon, he was appearing in Esskay Meats
commercials with Pat, the Esskay spokesperson...
|
Esskay
Meats -- Esskay Machine |
|
|
[
Rowlf shows Pat a big complex machine with a lever and a conveyor belt. ]
|
|
Rowlf
|
Hey,
Pat, I just invented an Esskay luncheon meat sandwich machine.
|
|
Pat
|
Oh,
good -- just what I need!
|
|
Rowlf
|
Every
time I pull this handle -- [ Ding! ] --. a different sandwich comes out.
|
|
Pat
|
Oh,
look!
|
|
Rowlf
|
Look
at these. There's an Esskay spiced luncheon meat. And then the next one
coming out -- [ Ding! ] -- there's an Esskay olive loaf.
|
|
Pat
|
Oh,
and they look delicious too! And it's no wonder. Esskay's been making
quality meats for over one hundred years. And their luncheon meats are the
world's best!
|
|
Rowlf
|
[
Ding! ] -- Hey, looky there. There's a bologna!
|
|
Pat
|
And
every Esskay variety is made fresh every day, with pure beef and pure pork,
and the finest imported spices.
|
|
Rowlf
|
[
Ding! ] -- There's a pepper loaf.
|
|
Pat
|
And
you get something extra special and good eating.
|
|
Rowlf
|
[
Ding! ] -- Man, with these Esskay meats, you can sure tell that they're made
up to a standard, not down to a price.
|
|
Pat
|
Oh,
that's so true, Rowlf. Hey, can I try the machine?
|
|
Rowlf
|
Why
not?
|
|
|
[
Pat pulls the lever. The machine makes a huge Clang! -- and all kinds of
sandwiches roll off the conveyor belt. ]
|
|
Pat
|
Oh,
my goodness!
|
|
Rowlf
|
Congratulations,
Pat! You just hit the jackpot!
|
|
Pat
|
Oh,
how wonderful! Oh, this is GRAND. Now we can all taste the
difference Q-wal-ity makes.
|
|
Esskay
Meats -- Dizzy Salami |
|
|
[
Kitchen set. Rowlf is wearing a beret and sunglasses. As Pat enters, hipster
Rowlf is scatting: Skee boop a doop boop... ]
|
|
Pat
|
I
beg your pardon, sir. Have we met?
|
|
|
[
Rowlf lifts his shades and gives Pat the once-over. ]
|
|
Rowlf
|
Like,
um... negative. My name's Salami. Dizzy Salami.
|
|
Pat
|
Salami?
|
|
Rowlf
|
Have
you dug my group, the Luncehon Meat Five?
|
|
Pat
|
No,
but I'm glad you're here. This is an Esskay commercial.
|
|
Rowlf
|
Esskay?
Luncheon Meats?
|
|
Pat
|
Mmm
hmm.
|
|
Rowlf
|
[
sings ] Oh, Ess - Kay - oh pop a thorp - boop a doop boop scoop, fresh
beef and pork!
|
|
Pat
|
Well,
I'm glad to see that you like Esskay Luncheon Meats. [ Rowlf scats while Pat
goes on. ] You know, they're made fresh daily of pure beef and pure pork
with the perfect touch of rare imported spices. Esskay Luncheon Meats are
deliciously tasty, because they're made up to a standard, not down to a
price. And the variety -- well, it's practically endless... Bologna...
spiced luncheon meat... olive loaf...
|
|
Rowlf
|
Olive
loaf!
|
|
Pat
|
Yes.
|
|
Rowlf
|
Oh,
now there's a singer.
|
|
Pat
|
Olive
loaf is a singer?
|
|
Rowlf
|
Oh,
yeah. Haven't you dug Olive's new album?
|
|
Pat
|
No.
|
|
Rowlf
|
Olive
Loaf Swings Cole Porter.
|
|
Pat
|
Well,
Olive Loaf swings with rye bread and mustard too, friend.
|
|
Rowlf
|
Reminds
me of a song I just wrote five minutes ago.
|
|
Pat
|
Really?
|
|
Rowlf
|
Oh
yes. The name of it is My Heart Belongs to Bierwurst.
|
|
Pat
|
Oh?
|
|
Rowlf
|
Have
you heard it?
|
|
Pat
|
No.
|
|
Rowlf
|
I
just wrote it. Listen to this. [ scats: ] Oh, Esskay ham and chicken loaf...
Bologna and pepper loaf too... and Bavarian style... Bierwurst...
|
|
Pat
|
Well,
I hope you can get the idea, friends. For a huge variety of the world's most
flavorful luncheon meats, buy Esskay -- and taste the difference Q-wal-ity
makes.
|
|
Rowlf
|
I'm
not finished yet!
|
No,
but we're finished
with
this commercial break!
Tune
in for the April Fools Anthology,
when
you'll hear Rizzo the Rat say:
THIS...
is CNN!
March
Anthology
--
Anthology
Contents
Danny@ToughPigs.com
|